Three-fifths of US OTT subs prefer unified bundles

In a study examining consumer adoption of over-thIn a study examining consumer adoption of over-the-top (OTT) service bundles in the US via a home service provider, Parks Associates has found 59% of such subscribers reported that they prefer one bill and one account for all of their home subscription services.e-top (OTT) service bundles in the US via a home service provider, Parks Associates has found 59% of such subscribers reported that they prefer one bill and one account for all of their home subscriptions

Source: Three-fifths of US OTT subs prefer unified bundles

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