DTC platform Endeavor Streaming and linear streaming platform Frequency have announced a first-of-its-kind partnership. Together, they will offer content creators, rights holders and brands across sports, lifestyle and media and entertainment a one-stop-shop to build owned and operated direct-to-consumer services and create virtual linear channels to distribute and monetise across Free Ad Supported TV (FAST) services such as Samsung TV Plus, The Roku Channel, Pluto TV and dozens more.

Source: Endeavor and Frequency partner to offer direct-to-consumer and FAST distribution globally