Analyst: Exclusives key for AVoD growth

Major AVoD platforms have joined the original content goldrush, with groups such as Roku, Tubi and IMDb TV (soon to be Freevee) collectively releasing over 100 brand new original titles in the last two years. A report from Ampere Analysis also finds that the US AVoD services with the highest investment in original content have also seen the largest growth in usage. Tubi, which has launched 20 original titles, saw monthly usage grow by 164 per cent, by Ampere’s estimates, between Q3 2020 and Q3 2021.

Source: Analyst: Exclusives key for AVoD growth

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