In March the price for Amazon Prime’s annual membership increased $20 per year for existing customers, but Parks Associates doesn’t think the hike will deter customers. | As Amazon Prime Video’s subscriber penetetration hit 45% in the U.S. in Q3, according to Parks Associates. And one of the firm’s analysts doesn’t think customers will object to a recent $20 per year price increase.

Source: Amazon Prime Video penetration at 45% in U.S., price hike won’t deter customers – Parks Associates