Google Analytics To Stop Logging IP Addresses And Sunset Old Versions In Privacy Standards Overhaul | AdExchanger

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the web-based legacy analytics product, is on the way out, and will be shuttered entirely by July 2023, the company announced on Wednesday.

Source: Google Analytics To Stop Logging IP Addresses And Sunset Old Versions In Privacy Standards Overhaul | AdExchanger