Free ad-supported streaming TV (FAST) services benefit from a lack of U.S. viewer access to free linear TV, partly because of a national amnesia about the presence of over-the-air broadcast. Tens of millions are already using FASTs, generating billions in ad revenue. But it will be much harder in the UK for FASTs to carve out an audience. In the first of his monthly columns for Videonet, Colin Dixon, Founder & Chief Analyst at nScreenMedia, reviews the numbers and explains what is driving the growth trajectory in each market.

In the US, FAST services are booming. In the UK, they will struggle