Data: OTT ad spend reached $1.3bn in 2021

As viewership on streaming platforms continues to grow, advertisers are chasing audiences. MediaRadar measures OTT advertising across a sampling of both standalone streaming platforms and TV Anywhere viewing from top linear networks in the US.  Among this sample, which includes Hulu, Peacock and other big players in this space, MediaRadar reports that total ad spend in OTT reached nearly $1.3 billion (€1.1bn) in 2021.

Source: Data: OTT ad spend reached $1.3bn in 2021