vMVPD subscribers in the U.S. represent 11% of TV households

Research from Omdia has found that, at the end of 2021, there were 13.6 million virtual pay-TV subscriptions in the U.S., representing approximately 11% of TV households. Traditional pay TV subscriptions saw a 7% decline.

Source: vMVPD subscribers in the U.S. represent 11% of TV households