A third (34 per cent) of Southeast Asian viewers are now using OTT services, according to a study by The Trade Desk. The research also shows that the region welcomed 20 million new OTT viewers in the past year. There are now 200 million users who stream 9.7 billion hours’ worth of OTT content per month, an increase of 22 per cent in OTT consumption over the past year. This is further indication that OTT services are meeting consumer demand for professionally-produced TV content streamed on demand over the internet that has accelerated throughout the pandemic.

Source: Research: 34% SE Asian viewers using OTT services