Forecast: US pay-TV to slip below 50%

US traditional pay-TV penetration will slip below 50 per cent of TV households in 2026 – down from 91 per cent in 2010 and down from 60 per cent in 2021, according to the North America Pay TV Forecasts report from analyst firm Digital TV Research, who  forecast 60 million pay-TV subscribers by 2027; declining from 105 million in the peak year of 2010.

Source: Forecast: US pay-TV to slip below 50%