Survey: Over 70% of UK plan to watch Winter Olympics

Consumer insights provider Toluna has released a study about the 2022 Winter Olympics and media choices.

The survey questioned 1,244 people in the UK and found that 71 per cent are going to watch the 2022 Beijing Winter Olympics with, perhaps surprisingly, the majority of respondents planning to watch the games live on television.

Source: Survey: Over 70% of UK plan to watch Winter Olympics