Report: HBO Max adds 635,000 Nordic subs

In October 2021, HBO Nordic was exchanged for the Warner service HBO Max in the Nordic countries. Figures from Mediavision show that this had a noticeable effect on the total number of Nordic SVoD subscriptions. Thanks to the relaunch, the service is now back on the Nordic SVoD top-three list, with an average Nordic household penetration of just below 20 per cent.

Source: Report: HBO Max adds 635,000 Nordic subs