18% of “CTV” ads in unprotected programmatic inventory were fraud or invalid traffic in Q4 2021

Fraudulent CTV impressions are rising, according to DoubleVerify (DV) – an ad verification platform for digital media. Analysing billions of impressions from unprotected programmatic inventory running through its platform over Q4 2021, DV recorded a marked increase in fraudulent traffic over the period compared to the previous year, and a dramatic spike in ad scam activity for some of the largest fraud schemes.

18% of “CTV” ads in unprotected programmatic inventory were fraud or invalid traffic in Q4 2021