Streaming video has exploded and more companies are fighting for a piece of the pie; in an end of year report, Interpret examined the most significant developments impacting the video industry.
2021 brought several welcome changes after a 2020 that was great for subscription streaming services but a challenge for much of the rest of the industry. Consumers continued to gorge on mountains of new original content as major market players doubled down on their streaming services with new content budgets and plans for much more in the future. As the year draws to a close, several industry trends are shaping the future of competition, consumption, and consumer experience across various parts of the video entertainment ecosystem. The net-net points to an increasingly dynamic market for video entertainment with intensifying competition that will last well beyond 2022.