ThinkAnalytics: “Super-aggregation to go mainstream”

Peter Docherty, Founder and CTO at ThinkAnalytics, has shared his 2022 industry predictions.

We’ll see video service providers selling prime tile space on their TV recommendations carousel to content and channel owners who will run campaigns personalised to each viewer. Armed with rich analytics and actionable insights, video service providers can continuously refine what viewers see in sponsored tiles, and drive up engagement with a new show, a new series, or even an entire channel.

Source: ThinkAnalytics: “Super-aggregation to go mainstream”