Report: European AVoD market still fledging

Over the last three years, the number of AVoD users has significantly increased in Europe. If the lockdown context between Q1 2020 and Q2 2020 assuredly had a massive impact in terms of traffic – with growth rates twice as high as the previous trends – it remained limited, as growth rates eventually retrieved their past value at the end of 2020, reports Dataxis.

Source: Report: European AVoD market still fledging