UK measurement body BARB has today published data for the first time outlining how total UK video viewing is split between broadcasters, subscription and ad-supported streaming services (SVOD and AVOD services), and video sharing platforms like TikTok and YouTube. Based on BARB’s data, which admittedly isn’t able to capture all viewing for non-broadcaster channels, SVOD and AVOD services only account for 14 percent of total viewing time in the UK, with broadcasters still very much the dominant force.

Source: SVOD and AVOD Services Account for Just 14 Percent of UK Viewing, says BARB Data