SVOD and AVOD Services Account for Just 14 Percent of UK Viewing, says BARB Data

UK measurement body BARB has today published data for the first time outlining how total UK video viewing is split between broadcasters, subscription and ad-supported streaming services (SVOD and AVOD services), and video sharing platforms like TikTok and YouTube. Based on BARB’s data, which admittedly isn’t able to capture all viewing for non-broadcaster channels, SVOD and AVOD services only account for 14 percent of total viewing time in the UK, with broadcasters still very much the dominant force.

Source: SVOD and AVOD Services Account for Just 14 Percent of UK Viewing, says BARB Data