BARB: TV enters ‘defining moment’ as TV set reigns

As it stands on what it calls “a once-in-a-generation upgrade” in its audience reporting, introducing viewing figures for SVOD and video-sharing platforms, measurement firm BARB has found that the TV set remains the go-to screen for long-form, professionally-produced SVOD content.

Source: BARB: TV enters ‘defining moment’ as TV set reigns