Why Aren’t UK Audiences Replacing Pay-TV With CTV Alternatives?

In the US, thousands are swapping their cable subscriptions for CTV equivalents. These services act as a like-for-like replacement for traditional cable channels, delivering many of the same linear channels available on cable, but via the internet instead.

Companies like YouTube TV, FuboTV and Philo have made a success of this model in the US. However in the UK, none of these types of services have had much of an impact.

Source: Why Aren’t UK Audiences Replacing Pay-TV With CTV Alternatives?