Analysis: Global markets key to Netflix expansion

An Ampere Analysis report shows where Netflix is likely to increase its content investment as the streaming giant’s focus of activity becomes more global than ever. Between Q4 2019 and Q3 2020, North American commissions accounted for 55 per cent of Netflix Original titles, but this share fell to 45 per cent between Q4 2020 and Q3 2021—despite the fact that North American commissions increased in volume— as Netflix continued to grow investment internationally.

Source: Analysis: Global markets key to Netflix expansion