Italy: FTA prime time TV viewing at 18 year low

An average of 23.1 million Italians watched free-to-air TV in the 20:30 to 22:30 time slot during October 2021, a drop of 2.5 million on the same month last year.

This means that less than 40 per cent of the total population were watching free-to-air TV in prime time, the lowest figure in 18 years, according to Auditel data processed by Studio Frasi.

Source: Italy: FTA prime time TV viewing at 18 year low