TVSquared brings cross-platform measurement and attribution to the UK and Germany

TVSquared today announced the launch of ADvantage XP in the UK and Germany, bringing Europe’s largest advertising markets the first cross-platform measurement and attribution solution for all forms of TV – linear, streaming and addressable. ADvantage XP is an always-on, scalable platform that offers consistent, independent, impression-based measurement of ad exposure and outcomes for converged TV campaigns.

Source: TVSquared brings cross-platform measurement and attribution to the UK and Germany