Report: 70% TV audiences can’t be reached by linear-only ads

TVSquared, a global player in converged TV ad measurement and attribution, has released a report providing a global view on converged TV, which represents survey insights from nearly 1,000 buyers in the US, UK, Germany and Australia. The report also analysed billions of ad impressions across 20 converged TV campaigns active on TVSquared’s ADvantage platform to uncover insights on incremental reach and how to best approach converged TV strategies.

Source: Report: 70% TV audiences can’t be reached by linear-only ads