Discovery unveils Discovery Sports Events brand

Discovery has announced Discovery Sports Events as the new corporate brand to represent its global promotion and events management arm, previously known as the Eurosport Events.

The division is part of Discovery Sports – the group that operates the company’s portfolio of sports brands, channels and platforms – with the move to Discovery Sports Events reflecting the growth of the company’s promoter and events division. Over the next three years alone, the global properties it oversees will more than double to 55 events per year across 5 continents, including the addition of new assets such as the UCI Track Champions League, FIM Speedway GP and FIA Electric GT. Expanding beyond Eurosport Events’ heritage of traditional motorsport events, Discovery Sports Events will be focused on 3 core areas: electric car racing, motorbike racing and track cycling.


Source: Discovery unveils Discovery Sports Events brand