Report: Streaming ads overtake TV Everywhere

Accelerated by changing viewership habits in a pandemic, streaming services comprised 45 per cent of ad views, surpassing TV Everywhere in the first six months of 2021, according to the latest instalment of advertising technology specialist FreeWheel’s U.S. Video Marketplace Report (VMR), an industry benchmark publication that examines industry viewership trends.

Source: Report: Streaming ads overtake TV Everywhere