Samba TV launches SambaID

Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact with each other using a variety of different currencies to optimise against, even in the post-cookie future.

Source: Samba TV launches SambaID