Data: SVoDs maintain 2020 pandemic gains

The streaming explosion, which hit its apex during the Covid-induced lockdowns in Q2 2020, is here to stay according to new data from streaming media intelligence cloud Conviva.

Conviva’s Q2 2021 State of Streaming report revealed streaming viewing time worldwide grew 13 per cent in Q2 2021, as compared to Q2 2020. Despite a 7 per cent decline in streaming viewing in April, North America still saw a 2 per cent increase in streaming viewing in Q2 2021, compared to the same time last year. Other regions saw even bigger spikes in time spent streaming with Africa growing 79 per cent and South America growing 192 per cent year over year driven by the launch of new services.

Source: Data: SVoDs maintain 2020 pandemic gains