Report: App-based video consumption up 361%

To understand better how digital broadcasters are using video in 2021, video player software specialist JW Player surveyed film and TV media companies ranging from independent niche broadcasters to comScore Top 100 media giants. The insights from the survey include their 2021 engagement goals, monetisation strategies, KPIs, how to measure success, and how they’re using online video platforms to achieve success.

Source: Report: App-based video consumption up 361%