NBCU says Olympics racked up 5.5B streaming minutes

NBCUniversal is claiming the 2021 Tokyo Olympics are NBC Sports Digital’s most streamed Olympics ever after logging 5.5 billion streaming minutes across digital and social platforms.

That figure includes more than 4.3 billion minutes of Tokyo Olympics content streamed across NBCOlympics.com, the NBC Sports app and Peacock—which NBCU said was up 22% from the 2016 Rio Games and up 95% from 2018 PyeongChang Winter Olympics—and more than 1.2 billion minutes across NBC Sports social platforms.

Source: NBCU says Olympics racked up 5.5B streaming minutes