ITV Moves Simulcast Channel Delivery to the Cloud

With a wealth of programming accessible at the push of a button, the average consumer is viewing more content than ever, whether binge watching the latest BritBox series, keeping up with the local news, or catching up on their favourite program. Coupled with rising audience expectations for more reliable viewing experiences, this unprecedented demand for content is prompting media providers to rethink traditional on-premises infrastructures. More of these companies are making the leap from on-premises to cloud-based workflows, allowing for faster and more efficient innovation. ITV, the largest commercial broadcaster and streamer in the UK, is a prime example having recently refreshed its platform for delivering simulcast channels with cloud-based technology from Amazon Web Services (AWS).

Source: ITV Moves Simulcast Channel Delivery to the Cloud