Forecast: UK adspend to grow 18.2% in 2021

The UK is set to post the strongest advertising expenditure growth of any major European market at 18.2 per cent in 2021 to reach a total of £27.7 billion, according to an Advertising Association/WARC Expenditure Report.

Based on advertising revenue data from across the entire media landscape, the report is a significant upward revision from the 15.2 per cent growth forecast issued in April. Coming off the back of an unprecedented downturn as a result of the pandemic, this rise in spending will be the highest on record, recovering the entirety of 2020’s £1.8 billion decline.

Source: Forecast: UK adspend to grow 18.2% in 2021