ITV Sees 250 Percent Increase in VOD-Only Advertisers

ITV saw their ad revenue increase by £195 million in Q2 2021, according to financial results released this morning. The British broadcaster’s ad income rose from £671 million in Q2 2020 to £866 million last quarter, representing 29 percent growth year-on-year.

After a challenging 2020, ITV’s ad revenue has rebounded. Particular bright spots were ITV’s programmatic and video-on-demand (VOD) ad offerings. ITV saw VOD ad revenues rise by 55 percent in H1 2021 compared to the same period last year. Even with the impact of the pandemic, VOD advertising had been an area that had seen double digit growth in the whole year 2020. Despite stable VOD growth in 2020, H1 2021 has seen a 250 percent increase in VOD-only advertisers.

Source: ITV Sees 250 Percent Increase in VOD-Only Advertisers