With the Tokyo Olympics less than 2 weeks away, 8K is back in focus. NHK have famously been key innovators and promoters of 8K for many years, have launched an 8K channel on satellite and will be broadcasting the games in 8K. That’s all very well, but is 8K a viable broadcast format for other public and commercial broadcasters? One problem for 8K is how to get it to people. Whilst there are plenty of bandwidth problems to contend with during production, all of that will be for nought if we can’t get it to the customer.