Comcast draws Peacock and Flex into its deep Olympics coverage

Comcast has major coverage plans for the Summer Olympics this month and it’s giving both Peacock and Flex significant roles in delivering it to consumers.

NBCUniversal has promised 7,000 hours of content for the Tokyo Games and all of that will be available in its entirety on X1 and Stream. The Olympics on Flex will take advantage of Peacock Premium, which is included free for Comcast subscribers and will be front and center on Flex during the Games. X1, the company’s pay TV platform, has for years served as an advanced aggregation hub for NBCUniversal’s Olympics content. But that platform is only for Comcast’s video subscribers and so this year Flex will be used to give Comcast’s broadband subscribers a similar experience.

Source: Comcast draws Peacock and Flex into its deep Olympics coverage