THE GREATEST SHOW ON EARTH: HOW OBS PLANS TO IMMERSE VIEWERS IN THE TOKYO OLYMPICS

Olympics climbing camera

With the world’s TV viewers cooped up for a year and foreign spectators barred from attending, never has there been a more pressing need for the International Olympic Committee (IOC) to put on the greatest show on Earth.

Fortunately, host broadcaster, the IOC-owned Olympic Broadcasting Services (OBS), has been experimenting with new digital technologies over successive Games and this year it will unleash most of them. It promises a visual and data-rich feast in which IP, cloud, 5G and AI are all breaking the conventional frame of broadcast production and transforming the fundamentals of content delivery and viewers’ experience. The ambition is to deliver “the most realistic experience one can get from viewing a sporting event without actually attending in person”.

https://www.ibc.org/trends/the-greatest-show-on-earth-how-obs-plans-to-immerse-viewers-in-the-tokyo-olympics/7720.article