RTL and ProSiebenSat.1 offer targeted advertising via HbbTV

The joint venture of German broadcasters Mediengruppe RTL Deutschland and ProSiebenSat.1 for addressable TV, d-force, provides the German-speaking advertising market for the first time with a solution for targeted advertising with programmatic ad replacement.

Source: RTL and ProSiebenSat.1 offer targeted advertising via HbbTV