IRIS.TV partners with PubMatic

IRIS.TV, the video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, has announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising across PubMatic’s brand-safe cross-screen programmatic inventory.

Source: IRIS.TV partners with PubMatic