Delayed Olympics to be most profitable ever for NBCU, claims CEO

The upcoming Tokyo Olympic Games are set to be the most profitable in history for NBCUniversal, the Comcast-owned broadcaster’s CEO has said.

Speaking at the Credit Suisse 23rd Annual Communications Conference, NBCU chief exec Jeff Shell said that the company is “pretty optimistic about both the ratings and the economics of the Olympics and advertisers have embraced it.”

Source: Delayed Olympics to be most profitable ever for NBCU, claims CEO