A1 Austria launches its Zappware-powered A1 Xplore TV on Fire TV, marking its first connected TV app

A1 Austria has made its A1 Xplore TV service available on Fire TV in Austria – the first time that the Pay TV offering has been made available as a connected TV app. The Fire TV implementation provides access to the full Xplore TV experience and so represents an ‘operator as an app’ alternative to taking a set-top box. Fire TV is a natural choice for a connected TV app offering in Austria, where Fire TV sticks are a popular connected TV device and Amazon Prime Video is a strong SVOD.

A1 Austria launches its Zappware-powered A1 Xplore TV on Fire TV, marking its first connected TV app