4K UHD: ROARING SUCCESS OR BUSTED FLUSH?

BTS UEFA EURO 2020 4K camera

With the UEFA Euro 2020 tournament and Summer Olympics both natively captured in 4K, many may have expected a surge in UHD coverage. But six years after the launch of the first 4K channels is the broadcast industry lacking in enthusiasm for UHD?

Public broadcasters in particular are not falling over themselves to launch UHD channels. Live services are scarce and there’s even evidence that rollout may be going backwards.

https://www.ibc.org/features/uhd-adoption-a-question-of-perception/7647.article