Virgin Media TV boss: ‘The move away from linear is definitely happening’

The chief TV and entertainment officer at Virgin Media O2 has said that the UK is on a slide towards non-linear TV consumption.

Speaking at a panel during ANGA COM, David Bouchier said that the operator has experienced a significant shift of consumption habits that was accelerated by the Covid-19 pandemic.

“In the first three months of the lockdown in the UK we saw a shift that we’d expect to see annually,” he said.

Source: Virgin Media TV boss: ‘The move away from linear is definitely happening’