The chief TV and entertainment officer at UK operator Virgin Media O2 has said that the country is on a slide towards non-linear TV consumption, fuelled by the pandemic.

David Bouchier told delegates at ANGA COM that the operator has experienced a significant shift of consumption habits that was accelerated by the Covid-19 pandemic.

“In the first three months of the lockdown in the UK we saw a shift that we’d expect to see annually,” he said.

This was one of the first times that Bouchier had spoken publicly since the merger of Liberty Global’s Virgin Media and Telefónica’s O2 had received formal approval by the UK’s antitrust watchdog.

Source: UK’s Virgin Media outlines huge OTT shift during pandemic