Can ESPN call a channel with better picture quality Ultra HD?

The Netherlands is preparing for changes that will be implemented at pay channel ESPN. One of these is an Ultra HD variant of the main channel.

By Ultra HD, ESPN does not mean 4K or the 2160P image format. ESPN UHD is simply available in 1080P50 with some extra additions from distributors such as Ziggo and KPN .

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Source: Mag ESPN kanaal met betere beeldkwaliteit Ultra HD noemen?