Video: Embracing a Native IP Media Distribution Format as a Next Generation Broadcast Solution – The Broadcast Knowledge

The shift to IP hasn’t gone unnoticed in the transmission part of the broadcast chain. ATSC 3.0 is a shift to 100% IP delivery over RF and seamless integration with internet-delivered programming. So, too, has DVB seen this change which they describe as a move from thinking of distribution to thinking about a service. Merging broadcast RF delivery with internet delivery is an aspiration not only to merge broadband and broadcast, but to unify what we now see as fragmentation of services.

DVB’s Emily Dubs highlights some of the standards which form this native-IP strategy such as DVB-MABRDVB-TA and DVB-I all of which have been featured here on The Broadcast Knowledge.

Source: Video: Embracing a Native IP Media Distribution Format as a Next Generation Broadcast Solution – The Broadcast Knowledge