If there’s anything we can say following the Discovery Warner announcement, it’s that the streaming market isn’t quietening down. Understanding what’s at play behind the headlines is key to making sense of this increasingly complicated marketplace. To help do exactly that, Allan McLennan from PADEM Media Group speaks to Andreas Waltenspiel about super aggregators, Disney Vs Netflix tricks for success in the market. Strategies that don’t work are single-threaded, explains Allan. Today’s companies don’t do just broadcast or just IP, they’re bringing satellite, broadcast, streaming and other avenues into one to maximise reach. They’re also looking to their partners to help them understand their audience with analytics, improved workflows and creating a best-of-breed service.