The Covid-19 pandemic catapulted an already-on-the-rise streaming landscape into new heights in 2020. Now in 2021, streaming popularity continues to grow with overall streaming viewing time up 36% during Q1.
With new generations rising and even the older ones adopting digital options, close to 8 in 10 TV consumers now use a streaming TV service, according to Hub Research. That’s 19 points higher than those who have a traditional pay TV subscription like cable. In fact, the proportion with traditional pay TV has dropped 7 points since the same time last year.