ITV “cautiously optimistic” as ad market rebounds

ITV has reported that total external Q1 revenue was up 2 per cent on the same period last year to £709 million (€821.1m), despite the Covid-19 restrictions in place throughout the period, unlike the same quarter in 2020 which only had a limited impact.

Total ITV Studios revenue was up 9 per cent at £372 million (2020: £342m). Media and Entertainment revenue was down 3 per cent at £484 million (2020: £500m) impacted by the national lockdown. As expected ITV total advertising was down 6 per cent and online revenue was up 14 per cent.

Source: ITV “cautiously optimistic” as ad market rebounds