Send out a potentially important news update on one of the rare days when news staff are not tethered to their laptops and you can guarantee that fewer people will notice. So it’s curious that Vodafone, as an operator headquartered in the UK, chose a UK public holiday to announce its latest tie-up with a US public cloud.
Did its deal with Google Cloud have greater relevance for people in the US? Hardly. Vodafone has not had a US operation since 2013, when it collected $130 billion for selling its stake in Verizon. Its existing UK business, on the other hand, is at the epicenter of the arrangement. Employees working for the UK operation will certainly be affected, Vodafone acknowledges in its statement. So, indirectly, will Vodafone’s customers.