BT is hunting for the next big innovation in sports broadcasting tech

BT Sport Innovate 21

The way we watch and enjoy sport has changed hugely over the past few years, as fans around the world have been able to benefit from a major growth in the amount of content that can be viewed on TV, PC and mobile devices.

But where does the future of sports broadcasting lie? BT Sport has been at the forefront of next-generation sports content for the past few years, offering its customers a wide variety of ways to follow and watch all the action from some of the world’s most popular events and competitions on your TV or smartphone. The company was the first broadcaster to show live content in 4K and UHD in 2015, the first to adopt Dolby Atmos in 2016, and in 2019 broadcast the world’s first live 8K test.